Wellbeing & Motivation > Fit For You, Not Summer

Fit For You, Not Summer

12th Apr 19

We are against the idea of “getting fit for summer.” Instead, we are campaigning for Fit For You. Read on to discover why!

Want to move fast? Jump to the right section below.

Fit For You, Not Summer

We’ve all been there – the moment the sun hits our skin, we’re hit with the realisation that we need to shape up for summer. And the fitness industry knows this. Every year companies use marketing tactics to prey on your short-term fitness goals to “help you reach your summer fitness goals”. This is all fine, right? Wrong!

If the fitness industry truly had your health and well-being in mind, they would encourage continuous and sustainable long-term exercise goals that fit neatly into your lifestyle conveniently. Not short-term exercise binging that often doesn’t provide results or really isn’t all that good for you.

This embodies everything we stand for, and this year we want to create a movement to ditch the dated fitness industry techniques and fuel a mentality of fit for you, not for summer.

Why Do You Want To Get Fit For Summer?

Do you possibly want to look anything like these two above? Or are you concerned you won’t feel comfortable on the beach as you are?

There’s nothing wrong with looking like these models (who we’ve grabbed from Shutterstock). It takes real dedication, consistency and commitment to get in shape like this. But on the flip side, nobody should be led to believe they must look a certain way to be beautiful or attractive.

We’re all for everyone exercising and keeping active! However, you shouldn’t feel you have to look a certain way to go to the beach or feel uncomfortable with what you’re wearing. You shouldn’t set a goal for the summer because that’s what the fitness industry has made you believe you should look like.

If you’re making a decision to exercise, do it on your terms and for the right reasons. Do it because you want to feel good for yourself, not for others. Exercise is as much about (if not more) what it does for your health on the inside than how you look on the outside.

Why You Shouldn’t Just Get Fit For Summer

The problem with a goal like ‘I want to lose weight in 30 days’ is that it propels insanely intense, unsustainable exercise. You smash it all into a concentrated period of time with the best intention of reaching your target. Once you’ve completed the training plan, it’s likely you’ll never want to use a piece of exercise equipment ever again.

The same issue is prevalent with your nutrition too. Crash course diets present the illusion and temptation of health and quick access to your goals. Short-term diets are unsustainable; they don’t leave you feeling fulfilled and energised and can actually have negative health consequences. It is important to note that giving up on leading a healthier lifestyle before giving it a fair chance can have negative effects on your overall well-being. Don’t let discouragement take over and prevent you from experiencing the benefits of a healthier lifestyle.

How To Get Fit For Life

What exactly is Fit For You? Quite as it sounds, it’s exercise that seamlessly fits around your lifestyle with the intention of committing to it for life.

Fit For You is doing less exercise than you would on a crash course challenge but doing it consistently over time so you form healthy habits. The key to exercise is consistency and persistence. If you can be patient, you will see the results and achieve them over time, and once you do, you can happily maintain them. Then when summer comes around, you don’t have to worry about hardcore exercise fads. You’re already in a place you’re happy with all year round.

We’ve written hundreds of articles to help you on your exercise journey. To begin, here are a few options for you:

Now is as good a time as any to get on board with making a happier, healthier you. Help us spread the word and get rid of this summer body stigma once and for all! Don’t forget to follow us on social media.


Before beginning any exercise or nutrition program, consult your physician, doctor or other professional. This is especially important for individuals over the age of 35 or persons with pre-existing health problems. Exercise.co.uk assumes no responsibility for personal injury or property damage sustained using our advice.

If you experience dizziness, nausea, chest pain, or any other abnormal symptoms, stop the workout at once and consult a physician or doctor immediately.